Just under half (46%) of the people surveyed in Tebra’s 2023 Patient Perspectives report state choosing their health and wellness provider based on online reviews.
Reviews not only build trust with potential clients, but it also makes your brand appear reputable to Google, which then increases your placement on search engines. In SEO, it is important to capture an abundance of positive online reviews. But it is just as important to respond to them.
For practice owners, you have some extra hurdles to clear compared to other business owners – Health Insurance Portability and Accountability Act (HIPAA) compliance and professional organization’s ethical guidelines.
This guide addresses it all and gives you a starting point to develop a comprehensive strategy to capture and address online reviews.