The following was presented to the Therapist Collective. Follow along using the video below. Sign up for the free AI Prompt Library for Practice Owners at the bottom of this page.
All links on this page open in a new tab. This presentation page is best viewed on a desktop.
Who Am I?
- Owner of Tracy Mak Studio
- Designing websites since 2008
- Huge advocate of automation and using tools that are easily accessible
- Tech-speak translator
- Mom of 3 boys (2 humans & 1 husky)
What is SEO?
Search Engine Optimization —
aka how to make your website and business stand out in the map pack and organic search results.
Signals that Increase Google Rankings
| Level 1: The Foundation |
|
| Level 2: Technical |
|
| Level 3: Build User Trust |
|
- https://www.keyword-tools.org/ (no account needed)
- https://moz.com/free-seo-tools
- https://neilpatel.com/ubersuggest/ (great for local searches)
- https://www.semrush.com/position-tracking/ (advanced)
What is AI?
Artificial Intelligence —
a broad term referring to a machine’s ability to perform tasks that would normally require human intelligence.
ChatGPT — a chatbot tool that uses AI to perform generative tasks
ChatGPT and other chatbot tools are like a newly-hired intern. To get the results you want, you have to communicate effectively through prompts.
To get started with ChatGPT, go to the following link and create an account.
If you do not want to share your data with OpenAPI, go to Settings >Data controls > Turn off “Chat history & training”
How to Write an Effective Prompt
Example:
You are a world-class SEO expert that helps business owners rank higher in search engines. #CONTEXT [[business info]] #INSTRUCTIONS Write a summary of the following webpage content for a page titled [[page title]]: #WEBPAGE CONTENT [[page content]] #CRITERIA 1. Should be user friendly and engaging.
2. Summarize the main points of the webpage content.
3. Include the focus keyword: [[focus keyword]]
4. Limit summary to 156 characters.
If you don’t know where to start with your prompt, use AI to tell you what it needs to generate your desired output.
Example #1:
Example #2:
I am a parent of a elementary school student. I need to write a letter of intent to the PTO board showing my interest in their Corresponding Secretary position. Provide a list of 10 questions I can answer so that you can write an effective Letter of Intent.
Ways to use AI to Boost SEO
Ask ChatGPT to use your webpage content to summarize the page into a user-friendly blurb.
Tutorials for adding meta data:
- WordPress (using Yoast SEO)
- Squarespace
- Wix
Ask ChatGPT to use the Meta Description it just generated to create an engaging, click-worthy title.
Generate new keyword ideas by using ChatGPT to create a list based on a webpage.
Can also use AI to generate a list of synonyms based on an existing keyword.
Create a list of blog topic ideas and/or titles to plan your content calendar.
Using one of the ideas generated above, create an outline for the blog post using SEO friendly headings. Edit as needed.
Using the outline above, have ChatGPT create a blog post. Be specific about tone and length. Edit as needed.
Using your blog post, have ChatGPT create a SEO friendly title that is engaging and a bit click-baity.
Frequently Asked Questions
While AI technology has exploded in 2023, the accuracy and reliability of tools like ChatGPT is unstable. For example, ChatGPT’s accuracy rate to solve complicated math problems dropped from 98% to 3% between March and June 2023.
What does this mean?
AI is a great tool to save time and generate new ideas but human oversight is still necessary.
For any AI tool you use, it’s recommended to check the privacy policy. In general, you own the prompts and AI outputs. Data can be fed back into the system if you do not turn off that setting in ChatGPT.
A good rule of thumb is to follow HIPAA guidelines and not share sensitive data with AI tools.
Short answer: no.
Google made a post early this year that states that AI-generated content won’t automatically be penalized. However, it will penalize content that it considers “spammy”.
Google’s aim is to have high-quality content that enhances user experience. That means using AI to write content but then adding more substance to it afterwards (with text, links, images, videos, etc.) would be considered high quality. But using AI to re-write an existing article with a different tone and stuffing keywords would be considered low quality.
If you’d like to check if content is AI generated, here are a few websites:
Free AI Prompt Library For Practice Owners
Ready to boost your practice‘s SEO with the help of AI? Get access to our free AI Prompting library by signing up for our newsletter below.
Feedback for this presentation is greatly appreciated. If you have any questions, please let me know using the form below: