Our schedule is open for 2026!  Book your Discovery Call today »

In The News

Over the years, I’ve had the opportunity to be interviewed and contribute to articles on topics like web design, branding, and marketing. Each opportunity has been a chance to share strategies and lessons that can make running a practice feel a little clearer and less overwhelming. You’ll find a collection of those articles here—curated so you can explore, learn, and get inspired. For additional resources to help support your online presence, view our Resources page.

Yellow And Green Travel Magazine Cover (instagram Post (45))

Hidden Gems: Meet Tracy Paddison of Tracy Mak Studio

I sat down with Voyage Michigan in an interview about Tracy Mak Studio. What we do, how we started, and our path to the future. Read the full interview here: 

Competitor Research 101: Expert Advice for Beginners

This article presents expert advice to help beginners master the art of analyzing their competition effectively. From identifying true competitors to leveraging AI for efficient research, these insights will equip readers with the tools needed to gain a competitive edge.

Marketer Magazine Logo

9 Critical Insights Every Client Needs in Website Design

This article delves into essential insights that every client should know, drawing from the expertise of seasoned professionals in the field. From time management to user-centric design, these expert-backed tips will help you navigate the complexities of creating an effective and impactful website.

How to Design Intuitive Website Navigation: Expert Advice

Website navigation can make or break the user experience, as industry experts reveal in their comprehensive advice. This practical guide outlines 14 essential strategies to create intuitive pathways that align with how visitors actually use websites. 

How to Create Striking Website Graphics: 5 Tools for Small Businesses

This article delves into the top tools that empower entrepreneurs to create eye-catching visuals, from streamlined brand consistency to AI-powered design processes. Drawing on insights from industry experts, we explore how these powerful solutions can elevate your website’s aesthetics while optimizing performance.

Featured Logo

17 Web Design Pet Peeves to Avoid

This article highlights common web design mistakes that professionals recommend avoiding to create more effective and user-friendly websites. Drawing on insights from industry experts, we explore practical ways to enhance your site’s usability, engagement, and overall appeal.

How To Use Personalization Techniques to Improve Conversion Rates

This article reveals expert-backed strategies for personalizing user experiences to boost conversion rates. It’s packed with actionable tips that strip away complexity, focusing on creating connections that convert visitors into customers.

17 Tips for Building Strategic Internal Links

Discover the power of strategic internal linking, a cornerstone of SEO success, through this comprehensive guide. It distills the wisdom of industry leaders, providing actionable tips to structure a website for maximum impact. From audits to automation, learn how to weave a web of links that boosts visibility and drives engagement.

12 Expert-Backed Methods to Improve Your Website’s Local SEO

12 battle-tested strategies, backed by experts who’ve seen what works and what doesn’t. If you’re trying to rank higher, earn trust locally, or even show up across AI-driven platforms like search assistants or personalized feeds, this guide will give you a clear, practical roadmap.

How Can Design Patterns Improve User Engagement?

Design patterns have become a crucial element in enhancing user engagement across various digital platforms. This article delves into seven key design strategies that have proven to boost interaction and conversion rates, from related content cards to vertical pricing layouts. Drawing on insights from industry experts, these patterns offer practical solutions for improving user experience and driving business success in today’s competitive digital landscape.

9 Social Media Management Tools for Optimizing the Timing of Posts

This article demystifies the process with strategic insights from seasoned experts, offering a deep dive into the top social media management tools that optimize posting schedules. Discover tested strategies and expert recommendations to elevate your social media presence and engagement.

Creative Careers: A Day In The Life of a Web Designer

Effective collaboration with clients and developers is essential to translate vision into reality, while staying current with evolving design trends and technologies ensures the user experience remains fresh, intuitive, and impactful. Keep reading for firsthand insights from professionals who live and breathe this role every day.

The Design Career Shift No One Tells You About

Then you hit the real world and discover something critical: the designers who actually shape products and influence business outcomes aren’t just making things look good. They’re working completely differently. MarketScale asked designers, founders, and product people about when they realized design was more than making things look good. The stories are eye-opening.

15 Lessons Learned from Recovering from SEO Setbacks

“Can you share a personal experience where you had to recover from an SEO setback? What was the biggest lesson you learned and how did it change your approach to SEO?”

Here is what 15 thought leaders had to say:

Latest Articles

Gone are the days of ranking on Google simply by finding the perfect keyword combination and repeating it throughout your post. These days, you are writing for two audiences: The...

Creating an engaging group practice homepage is like crafting the perfect first impression: warm, inviting, and informative. Picture this: someone out there is anxiously searching for the right group practice,...

Designing a therapy website isn’t just about looks. It’s about creating a space that reflects your values, makes it easy for clients to connect, and keeps their sensitive information protected....

The Hype

Resources For Busy Business Owners

With the landscape of the internet constantly evolving, my goal is to empower business owners with materials that cut out the noise. Helpful resources that will streamline your business and give you more time to focus on your area of expertise. You can find the latest articles on my blog and my most recommended business tools here.

To save you the trouble of constantly checking my website for updates, sign up for my monthly newsletter that has all things related to Branding & Web.

Email Newsletter Iphone
Email Newsletter Iphone Trim

Monthly Newsletter for Busy Business Owners

Sign up for my monthly newsletter that has all things related to Branding & Web.

What's the Ideal Website Builder For Your Practice?

Take the quiz to find out which website builder is your ultimate match: Wix, Squarespace, Hostinger, or Wordpress. Our interactive website builder quiz is tailored to understand your specific needs and match you to the perfect builder.