Full-Service Website Design & Strategy
Let’s create an impactful first impression that accurately reflects your brand while converting your visitors into new clients. The websites I create are SEO-friendly, mobile-ready, and easy-to-use.
Web Design & Development Customized for Business Owners that Need…
The Process
Invest in the Signature Experience
Every business at any stage of development deserves a customized website to meet their unique needs and allow them to grow their business into an established trusted brand. The Signature Experience package includes only the most effective parts of a website design project. Even with all that’s included, you may need to tweak the scope of your project a bit. After filling out your Client Application, I always start with a Discovery Call to see if we would be a good fit and your proposal is customized to your unique needs.
Phase 1: BRAND & WEBSITE STRATEGY
- Discovery on how to present your brand positioning online
- Curated keyword list based on searcher intent
- Visual direction based on workshops
- Sitemap & content recommendations for the ideal user experience
Phase 2: WEBSITE DESIGN & DEVELOPMENT
- Wireframe design of 3 webpages
- Step-by-step guide for content creation
- Custom page structures with reusability in mind
- Keyword implementation in metadata and URLs
- Desktop and mobile design
- User roles with different levels of access & permissions
- Advanced website functionality (ex. store locator, event calendar)
- Advanced lead capture (ex. sales landing page, quiz)
Phase 3: LAUNCH STRATEGY
- Analytics & tracking code implementation
- Editable social media graphic templates designed in Canva
- Live & recorded training videos for website updates
- Administrative dashboard to make updating the website easier
The Hype
It feels SO good to have solid branding and a website that finally reflects who we are and exactly what we bring to the world through our work! The general consensus from our people has been “This is SO you!!!”…. and I think that says a lot because Brian and I are two very different people and therapists but this branding is like an umbrella that covers us both! Its great!
- Jaime McHale
Right Starts Occupational Therapy
I am thrilled about the look of the website! I asked for a clean and professional looking website and that is what Tracy delivered.
My favorite part of working with Tracy was that she really listened to my needs and wants for this project. She wanted to be sure I was happy with the results. I appreciate that she took the time to listen to my needs and guided me in the right direction for a beautiful website. I would highly recommend her and I plan to do business with her in the near future. Thank you!
- Lena King, Owner
Lady Lena Baking Company
Tracy did a great job at keeping our personalities and vision throughout the photo shoot. She was professional and fun at the same time and while I’m not the biggest fan of having my photo taken, she made the entire process feel fun and effortless and everything came out great. I would definitely recommend her!
- Rebecca Tamm
Michigan Massage & Wellness
Tracy has helped me build my physical therapy business immensely. She built my website, optimized my SEO and helped gain a competitive online presence that fit perfectly with my brand’s vision. I have, and will continue to recommend her services to any and everyone!
- Lauren Lobert Frison
APEX Physical Therapy
I hired Tracy for so many reasons but the most important is that she’s so gifted at bridging the gap between tech speak and English. She helps makes SEO and website design feel approachable and doable.
You can’t go wrong working with someone as skilled and compassionate as Tracy. She knows when and how to support you through the process so it feels less daunting. All of the suggestions to make the content more interactive and cohesive were amazing! I get compliments all the time on my new website. Tracy’s a master at what she does and is totally worth the investment.
- Ginger Houghton
Bright Spot Counseling
Tracy is a delight to work with! She developed Centennial Park Counseling’s complete website, logo, brochures, and letterhead.
She is very efficient and accomplishes task in a timely manner. She is very creative and definitely on the cutting edge! I would highly recommend her work to any business or organization!
- Angela Winters
Centennial Park Counseling
I can’t thank Tracy enough for the outstanding job she did on my website. It has already paid for itself in less than a month. She is one of the most professional people I have ever worked with. There was no need to make any changes because she nailed it on the first try and it looked remarkable.
If you’re looking to have a website designed, look no further. You will not find anyone better. Thank you so much Tracy!
- Jason Blechle
Bey Insulating
Tracy helped develop a new vision and brought my first website to life. She listened to my concerns and quickly provided the results I was looking for.
What I like most about Tracy is that she not only helps you translate all the terminology behind web design, but she also educates you to utilize additional tools to help you become even more successful in the future. I definitely have already recommended Tracy to friends and family, who were very impressed with my website! Thank you Tracy for all your hard work!
- Cindy Alonzo, Owner
CLA Events
I used Tracy to create my business website and logo for Sandy Speaks Therapy. Tracy was always willing to answer my questions and acted so quickly whenever I had concerns. My website and logo turned out better than I could have imagined! I highly recommend Tracy Mak Studio, and plan to use her services again in the future if needed.
- Mikayla Treynor
Sandy Speaks Therapy
Amplify Your Brand
How do you start your Journey?
Click the button below to fill out a Client Application. I need a few details about your business, project goals, timeline, etc. to see if we will be a good fit.
We’ll jump on a Discovery call through Zoom to discuss your project further and I’ll send you a project proposal to review.
Once you accept the proposal, you are officially on my schedule and and we will start building confidence in your brand & web presence!
Optional Enrichments
Brand Photography
Build trust with your potential customers by building a library of images that showcases who you are and what you do for your website, social media, or print materials.
Professional Copywriting
By bringing a copywriter onto the team, we can quickly draft or edit content so it fits your brand voice and messaging.
Social Media Canva Templates
Canva templates that fit your brand and all the optimized graphic sizes necessary for each social media platform. Easily pop in your content to each template to quickly create social media posts so you can get back to doing the work that you love.
Logo Design
Simple, memorable logo designs packed with your brand's values & personality.
Frequently Asked Questions
All of the websites I create are developed with WordPress. WordPress accounts for 62% of all websites using a content management system. That means that your website will have the support it needs to run smoothly for years to come.
All of my websites are created with you in mind. I know that most people do not have the time or experience to update coding and navigate a complex website interface. That’s why I build the administrative section to mimic a word processor program as much as possible.
Yup! I end my website design projects with a live video training to walk you through the basics of how to update and navigate around your website. I also have an optional project add-on to provide written tutorials so my clients can refer back to them as needed.
While your domain name and hosting plan is not included in this proposal, I can offer recommendations on which companies offer the best plans for your needs. See the Resources page for some of my favorite companies to work with.
Copyright & ownership will transfer to you once full payment has completed. I will send you a Wrap Up Guide after our training session which will include all logins and passwords needed to operate your website.
It depends. On average clients spend $2800-$5600 on a website.
I’m a phone call, email, or text away! I welcome any questions you may have once your website has launched. I also offer Website Care Plans to help you secure, maintain, and monitor your website. Most care plans also include an hour of website content updates.
Resources For Busy Business Owners
With the landscape of the internet constantly evolving, my goal is to empower business owners with materials that cut out the noise. Helpful resources that will streamline your business and give you more time to focus on your area of expertise. You can find the latest articles on my blog and my most recommended business tools here.
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