MAINTENANCE, SECURITY & LOCAL SEO Website Care Plans
After years of website design & development, I started noticing a need for an after-launch solution for website management support. Once your website is live, it’s important to protect it from malware and hacks, maintain up-to-date tools and content, and optimize your website speed & presence in search results. Through these website maintenance, security & search engine optimization (SEO) Care Plan options, I take on the tedious task of managing all these complexities so you can focus on growing your business!
Let's Break it Down
Here’s a snapshot of the key components that make these website Care Plans invaluable:
MALWARE REMOVAL
If your website is breached or hacked in any way while on a care plan, I will remove any malware and restore the website. You will not need to do a thing.
CLOUD-BASED WEBSITE BACKUPS (optional)
Backing up your website consistently is critical for many reasons but most importantly, if the site should need to be restored, transferred or downloaded, external backups are available for all clients without taking up valuable server storage space.
DETECT SUSPICIOUS ACTIVITY
Keep tabs on your sites’ traffic and activity, and keep an eye on “up time” to ensure your site is accessible.
PLUGIN & THEME UPDATES
Just like your phone has software updates, your website needs to be updated too. Out-of-date plugins are the #1 leading cause of website hacks.
MONTHLY REPORTING
A monthly report includes tasks completed as well as SEO goals & metrics– broken down in English (not tech-speak).
WEBSITE PROTECTION
Firewalls protect against potential hacks, malware, and attacks. Preventing suspicious activity ensures unwanted headaches of a breached website.
AUTO PRIVACY POLICY
Every website should have an up-to-date privacy policy which protects you from new privacy laws. Partner with Termaggedon (a tool with
auto-updating legal policies that generate automatically) at a discounted rate. All plans include policy implementation onto your website.
WEBSITE SPEED
Improving your website speed with caching and a global content delivery network (CDN) boosts Google rankings & improves website user experience.
LOCAL SEO
Making sure your website can be found on search engines involves lots of optimization on & off your website. Read more below ⇓
PERSONAL CONSULTATIONS
Keeping monthly tabs on your website gives you the ability to consult with me for insightful strategy, marketing ideas and conversion best practices to implement on your website.
Local SEO Search Engine Optimization
Let’s make sure that your potential clients are finding your business at exactly the right time that they need you!
Google Business Profile Optimization
I will claim and optimize your GBP. By analyzing your local competitors and creating a complete profile that includes up-to-date information, keywords in the right spots, and the newest best practices, your GBP will rank higher in local organic & map searches.
KEYWORD LIST CREATION & IMPLEMENTATION
We’ll research & create a list of keywords and improve areas of the website such as: metadata, image alt text, URL renaming, schema coding and more.
Content Creation
Up-to-date content on your website is a must for your potential clients & search engines. Care plan clients (excluding the Gold plan) have access complimentary time for ongoing website updates, additions or changes! You will also get a periodically updated list of suggested blog topics based on user search terms & search trends.
Online Directory Submissions
Search engines view consistency as an indicator for trustworthiness. That’s why it’s important that your Name, Address, and Phone number (NAP) is correct on many different online directories with no duplicates. I will clean up any listings you already have & submit your business to 25 more directories.
Online Review Acquisition & Management
It is more important now than ever to have a lot of positive & current online reviews on websites like Google, Facebook, and Yelp. You will also have access to landing pages that will help gather more positive reviews.
Monthly Reports
We will work together to ensure that your custom analytics report is an effective tool to guide your marketing efforts by making sure we are tracking data for your business goals. For Diamond plan clients, we will take a closer look at user behavior. This will guide you towards better layouts and content insights.
The Risk of Not Having Your Site Properly Maintained
Website Hack
If your website isn’t maintained and protected, it’s not a question of “if” but “when” a hack will occur.
Poor Performance
If your website isn’t optimized, it’ll perform and load slower as times goes on affecting conversions and sales.
No Backups
If your website isn’t consistently backed up, you could completely lose your website’s content and progress when a breach happens.
SEO IMPLICATIONS
If your website isn’t maintained and optimized, Google knows and ranks active sites higher on the results page.
WEBSITE LEGITIMACY
If your website has any glaring issues such as a down SSL Certificate or notices of an unsecured connection, it affects traffic and brand legitimacy.
IT’S ALL ON YOU
By not having your website cared for monthly, everything I cover in our plan is on you and will cost you in tools, time and unneeded stress.
The Good News is... I've Got You Covered!
You don’t have to maintain & optimize your own website and go it alone.
There are multiple plan options for your website so you can rest easy. I’ll take care of these complex, confusing
and ever-evolving issues in the digital world that you shouldn’t have to focus on! I want to make sure you have
the perfect website Care Plan for your business.
Frequently Asked Questions
What is a Website Care Plan and why do I need one?
A Website Care Plan is an ongoing service that keeps your website secure, updated, and running smoothly long after launch. It covers all the behind-the-scenes tasks like software updates, security monitoring, backups, and performance checks — so you can focus on your business without worrying about the technical details.
A care plan ensures your website stays fast, safe, and reliable for your visitors. It also gives you peace of mind knowing that any issues or updates are handled quickly and professionally. Depending on the plan you chose, you’ll receive a monthly allotment of time for updates and security and/or analytics reports.
If you ever need more extensive updates, you’ll benefit from a reduced hourly rate as part of your plan — plus, you’ll always have a trusted point of contact who knows your site inside and out.
What’s included in your website care plans?
Our Website Care Plans cover everything you need to keep your site secure, updated, and running smoothly, including:
Security & monitoring: malware removal, uptime checks, and firewall protection
Updates: WordPress core, plugins, and themes
Backups: cloud-based site backups for peace of mind
Content updates: monthly hours included for changes or edits
Monthly reports: clear updates on work completed and site performance
Priority access: faster response times and strategic consultations
These services ensure your website stays safe, functional, and optimized — so you can focus on your practice, not technical upkeep.
Do I have to sign up for a care plan to work with you?
Not at all! I understand that everyone has different needs and priorities. Every custom web design project includes multiple post‑launch options. You can choose a Website Care Plan so you don’t have to worry about maintenance, or opt for training and tutorials so you feel confident managing your site yourself.
Are there cancellation fees?
Nope! All website care plans have an option to be billed monthly or annually. In the unlikely event that you want to pull your site from the plan, you have the complete freedom to do so. We will finish out the month/year and then your plan will not renew.
Are there setup fees?
If I built your website, there is no set up fee as long as it’s within a 90 day period!
If, after 90 days, you’d like to join one of the plans at any level, there is a $99 set up fee in order to update all tools, clean up the database, install security tools, and backup the site.
If I did not build your website, there is a $250 setup fee. The upfront work to update the site, learn the tools and get it ready to be properly maintained is more intensive.
What if the site gets hacked or breached while on the plan?
In the extremely unlikely event that a website is breached or hacked in any way while on our plan, we take full responsibility and will rectify the situation immediately. You will not need to do a thing.
What if I pass on the plan and my site gets hacked?
If you’d like to join our plan and have us take care of getting the hack cleaned, we have a $499 site cleaning & set up fee. Depending on the type of hack/breach and how long the site has been compromised, SEO rankings and blacklisting issues may take weeks or even months to resolve.
Important note: I do not fix website hacks unless the site will subsequently be added to a care plan.
Does my monthly update time roll over?
Negative on this one, ghost rider. The retainer of hourly updates is covered for that month but does not rollover or add up for later use.
What’s included in the monthly update time?
Monthly time for updates covers any additions or add-ons to your website. Ex: changing hours, company information, staff or team members, adding new photos, updating services pages, etc.
What if I require more time than the monthly update time allows?
I always do my best to complete your updates within your monthly included time to help you avoid extra costs. If your request requires more time than what’s included, you’ll be billed at a reduced hourly rate — one of the perks of being on a Website Care Plan! After each update is completed, you’ll receive an email confirming the work done and how much time it took, so you always know exactly how much time remains for the month.
Choose Your Care Plan
Yearly
Monthly
GOLD
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Website Plugin & Theme Updates
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Website Performance Optimization
-
Security & Uptime Monitoring
-
Basic Security Report
-
BONUS: Discounted hourly rates & free premium plugin subscriptions and website policy implementation
PLATINUM
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1 Hour per Month Allotted for Website Content Updates
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Higher Scheduling Priority for Content Updates
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Annual Website Review & Consultation
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Monthly Security AND Analytics Report
-
Everything from the GOLD plan
-
BONUS: Discounted hourly rates & free premium plugin subscriptions and website policy implementation
DIAMOND
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2 Hours per Month Allotted for Website Content Updates
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Top Scheduling Priority for Content Updates
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Bi-Annual Website Review & Consultation
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Cloud-Based Website Backups
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SEO: Optimized Google Business Profile, Submission to 25 Online Directories
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Everything from the PLATINUM & GOLD plan
-
BONUS: Discounted hourly rates & free premium plugin subscriptions and website policy implementation
GOLD
-
Website Plugin & Theme Updates
-
Website Performance Optimization
-
Security & Uptime Monitoring
-
Basic Security Report
-
BONUS: Discounted hourly rates & free premium plugin subscriptions and website policy implementation
PLATINUM
-
1 Hour per Month Allotted for Website Content Updates
-
Higher Scheduling Priority for Content Updates
-
Annual Website Review & Consultation
-
Monthly Security AND Analytics Report
-
Everything from the GOLD plan
-
BONUS: Discounted hourly rates & free premium plugin subscriptions and website policy implementation
DIAMOND
-
2 Hours per Month Allotted for Website Content Updates
-
Top Scheduling Priority for Content Updates
-
Bi-Annual Website Review & Consultation
-
Cloud-Based Website Backups
-
SEO: Optimized Google Business Profile, Submission to 25 Online Directories
-
Everything from the PLATINUM & GOLD plan
-
BONUS: Discounted hourly rates & free premium plugin subscriptions and website policy implementation
The Hype
Tracy is wonderful to work with: easy, fast and professional. She has assisted us with problem solving to make our website user friendly and creates clean, well designed graphics for our social media. The Website Care system is super convenient and efficient as well.
- Kelly Frank
Bainbridge Center for Growth and Development
I used Tracy to create my business website and logo for Sandy Speaks Therapy. Tracy was always willing to answer my questions and acted so quickly whenever I had concerns. My website and logo turned out better than I could have imagined! I highly recommend Tracy Mak Studio, and plan to use her services again in the future if needed.
- Mikayla Treynor
Sandy Speaks Therapy
Tracy is a delight to work with! She developed Centennial Park Counseling’s complete website, logo, brochures, and letterhead.
She is very efficient and accomplishes task in a timely manner. She is very creative and definitely on the cutting edge! I would highly recommend her work to any business or organization!
- Angela Winters
Centennial Park Counseling
Tracy completed a new website for me which is fantastic! She spends a lot of time getting to know you and how you want your site to be portrayed to others. She works magic by taking what was discussed in your meetings and turning it into a beautiful piece of work.
- Amanda Kopp
Together We Thrive Wellness
Tracy did a great job at keeping our personalities and vision throughout the photo shoot. She was professional and fun at the same time and while I’m not the biggest fan of having my photo taken, she made the entire process feel fun and effortless and everything came out great. I would definitely recommend her!
- Rebecca Tamm
Michigan Massage & Wellness
Tracy has helped me build my physical therapy business immensely. She built my website, optimized my SEO and helped gain a competitive online presence that fit perfectly with my brand’s vision. I have, and will continue to recommend her services to any and everyone!
- Lauren Lobert Frison
APEX Physical Therapy
Tracy is a great website designer and auditor! Before our work together I was feeling confused and lost. After receiving my Roadmap I feel much more confident. I’m thrilled to receive tips on how to speed up my website and make it more SEO friendly.
- Daniel Kotsias
The Clarity Clinic
We had such a great experience working with Tracy on our new website! She brought our vision to life with creativity, professionalism, and such a positive attitude. From start to finish, she was responsive, detail-oriented, and truly went above and beyond to make sure everything was just right.
Our new website looks amazing, functions beautifully, and really reflects who we are as a practice. We’re so grateful for her expertise and would highly recommend her to anyone looking for a skilled and trustworthy designer. Tracy, thank you for helping us create a space online that we’re proud to share!
- Britany Kadzban
Centennial Park Counseling
I loved that Tracy was supporting me every step of the way. Her process of working on a website is well thought out and detailed, and I felt that I was never too overwhelmed. The graphics are fresh and the writing was always on point. Highly recommend!
- Natasha Kendal
Kendal Clinic
As a therapist and small business owner, I can only do so much and it’s hard to know who to trust and where to go for support. I felt like Tracy did a lot of work to explain things to me and put things together very comprehensively. There is so much information on the internet, but she compiled it in a way that I could understand and implement myself! I’m thrilled that you focused on things that I never thought of and hadn’t found in my own research AND showed me in tutorials how to do them through the C3 Review & Roadmap!
- Sarah Rollins
Embodied Wellness Therapy
Tracy helped develop a new vision and brought my first website to life. She listened to my concerns and quickly provided the results I was looking for.
What I like most about Tracy is that she not only helps you translate all the terminology behind web design, but she also educates you to utilize additional tools to help you become even more successful in the future. I definitely have already recommended Tracy to friends and family, who were very impressed with my website! Thank you Tracy for all your hard work!
- Cindy Alonzo, Owner
CLA Events
I can’t thank Tracy enough for the outstanding job she did on my website. It has already paid for itself in less than a month. She is one of the most professional people I have ever worked with. There was no need to make any changes because she nailed it on the first try and it looked remarkable.
If you’re looking to have a website designed, look no further. You will not find anyone better. Thank you so much Tracy!
- Jason Blechle
Bey Insulating
I am thrilled about the look of the website! I asked for a clean and professional looking website and that is what Tracy delivered.
My favorite part of working with Tracy was that she really listened to my needs and wants for this project. She wanted to be sure I was happy with the results. I appreciate that she took the time to listen to my needs and guided me in the right direction for a beautiful website. I would highly recommend her and I plan to do business with her in the near future. Thank you!
- Lena King, Owner
Lady Lena Baking Company
I hired Tracy for so many reasons but the most important is that she’s so gifted at bridging the gap between tech speak and English. She helps makes SEO and website design feel approachable and doable.
You can’t go wrong working with someone as skilled and compassionate as Tracy. She knows when and how to support you through the process so it feels less daunting. All of the suggestions to make the content more interactive and cohesive were amazing! I get compliments all the time on my new website. Tracy’s a master at what she does and is totally worth the investment.
- Ginger Houghton
Bright Spot Counseling
We were drawn to the studio by coming across a website that you previously created… but it was your down to earth demeanor and the clarity that you brought through the branding roadmap session that really helped us know exactly what we would be getting by working with you. That is really helpful for those of us that don’t really know what we want or need out of this process!
It feels SO good to have solid branding and a website that finally reflects who we are and exactly what we bring to the world through our work! The general consensus from our people has been “This is SO you!!!”…. and I think that says a lot because Brian and I are two very different people and therapists but this branding is like an umbrella that covers us both! Its great!
- Jaime McHale
Right Starts Occupational Therapy
Resources For Busy Business Owners
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