Brand Photography for Businesses
Brand Photography is a mixture of lifestyle, product, and portrait photography used to communicate your story, mission, personality, and brand to your audience
You have something unique to offer to your audience! Whether that is a service or product, tangible or online, you need a way to show your clients what sets you apart in the span of a few seconds. Using stock photography, selfies, or poorly lit photos won’t set you apart from your competition in this social media-rich era.
In a recent study, an image of a real person, relevant to the brand received 34.7% more conversions than a stock image. (Source)
Why should someone choose a Branding Photography session for their business?
There are a few ways that a Brand Photography session can differ from a portrait or lifestyle photography session.
- Commercial Usage License – Use your images where you need them, whether that’s on your website, social media, an ad, magazine, or billboard.
- High-Resolution Digital Images – All images will be delivered through an online gallery with the right to EDIT the images to match your brand as needed.
- Your Brand Story Told in Images – At our pre-session consultation, we’ll get to the heart of who you are, what your brand stands for, your marketing needs, and plan how we can capture your story in a series of images. From professional headshots to lifestyle images, lay-flat props to family portraits— I’ve got you covered!
- No Credit Needed – No need to credit the photographer when it doesn’t make sense (the last thing you want is to have to credit a photographer on an ad you’re running)
- Post-Ready Images – Images that are formatted specifically for your website, social media, ads, and whatever else you need. We’ll also discuss future marketing plans so we can frame your pictures correctly; a website banner image needs to be captured differently than a Facebook image.
In 3 months, a business owner could easily spend an estimated 30 minutes a day planning their visual marketing content– totaling 45 hours. In comparison, by creating a library of images relevant to each individual business, working with a Brand Photographer cuts that time spent down to 4 hours.
The Process
Where will the Brand Photography Session take place?
My home base is in Clinton Township, Michigan but I have sessions all over Metro Detroit.
Your specific location all depends on your brand! I will work with you to find locations that fit your style, whether that’s an airy and light office space or in a field of wildflowers. I will take care of any permits that need to be obtained.
If we are highlighting your office or studio space, we’ll meet before the photoshoot to plan the set up and get it ready for the big day!
As someone who has delved into the content creator world in the past, I know how important it is to have a cohesive voice and beautiful images in your online presence. These images can also be used in your marketing materials and website to create a seamless visual marketing plan across all platforms.
When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Source)
The Hype
Tracy helped develop a new vision and brought my first website to life. She listened to my concerns and quickly provided the results I was looking for.
What I like most about Tracy is that she not only helps you translate all the terminology behind web design, but she also educates you to utilize additional tools to help you become even more successful in the future. I definitely have already recommended Tracy to friends and family, who were very impressed with my website! Thank you Tracy for all your hard work!
- Cindy Alonzo, Owner
CLA Events
I hired Tracy for so many reasons but the most important is that she’s so gifted at bridging the gap between tech speak and English. She helps makes SEO and website design feel approachable and doable.
You can’t go wrong working with someone as skilled and compassionate as Tracy. She knows when and how to support you through the process so it feels less daunting. All of the suggestions to make the content more interactive and cohesive were amazing! I get compliments all the time on my new website. Tracy’s a master at what she does and is totally worth the investment.
- Ginger Houghton
Bright Spot Counseling
Tracy did a great job at keeping our personalities and vision throughout the photo shoot. She was professional and fun at the same time and while I’m not the biggest fan of having my photo taken, she made the entire process feel fun and effortless and everything came out great. I would definitely recommend her!
- Rebecca Tamm
Michigan Massage & Wellness
I can’t thank Tracy enough for the outstanding job she did on my website. It has already paid for itself in less than a month. She is one of the most professional people I have ever worked with. There was no need to make any changes because she nailed it on the first try and it looked remarkable.
If you’re looking to have a website designed, look no further. You will not find anyone better. Thank you so much Tracy!
- Jason Blechle
Bey Insulating
Tracy is a delight to work with! She developed Centennial Park Counseling’s complete website, logo, brochures, and letterhead.
She is very efficient and accomplishes task in a timely manner. She is very creative and definitely on the cutting edge! I would highly recommend her work to any business or organization!
- Angela Winters
Centennial Park Counseling
I used Tracy to create my business website and logo for Sandy Speaks Therapy. Tracy was always willing to answer my questions and acted so quickly whenever I had concerns. My website and logo turned out better than I could have imagined! I highly recommend Tracy Mak Studio, and plan to use her services again in the future if needed.
- Mikayla Treynor
Sandy Speaks Therapy
It feels SO good to have solid branding and a website that finally reflects who we are and exactly what we bring to the world through our work! The general consensus from our people has been “This is SO you!!!”…. and I think that says a lot because Brian and I are two very different people and therapists but this branding is like an umbrella that covers us both! Its great!
- Jaime McHale
Right Starts Occupational Therapy
Tracy has helped me build my physical therapy business immensely. She built my website, optimized my SEO and helped gain a competitive online presence that fit perfectly with my brand’s vision. I have, and will continue to recommend her services to any and everyone!
- Lauren Lobert Frison
APEX Physical Therapy
I am thrilled about the look of the website! I asked for a clean and professional looking website and that is what Tracy delivered.
My favorite part of working with Tracy was that she really listened to my needs and wants for this project. She wanted to be sure I was happy with the results. I appreciate that she took the time to listen to my needs and guided me in the right direction for a beautiful website. I would highly recommend her and I plan to do business with her in the near future. Thank you!
- Lena King, Owner
Lady Lena Baking Company
Amplify Your Brand
How do you start your Journey?
Click the button below to fill out a Client Application. I need a few details about your business, project goals, timeline, etc. to see if we will be a good fit.
We’ll jump on a Discovery call through Zoom to discuss your project further and I’ll send you a project proposal to review.
Once you accept the proposal, you are officially on my schedule and and we will start building confidence in your brand & web presence!
Investment in Brand Images
You only have to make a decision on the length of your photoshoot right now. Once your edited online gallery is published, you may want more or less images than what your initially planned. Which is why I don’t want to lock you into any packages until you see your gallery. You can view my current image package pricing here.
2 Hour Photoshoot
Best for solopreneurs, product photography, one location- High-resolution digital images
- Commercial usage license
- No photographer credit needed
- Edited online gallery
- Minimum of 100 images to choose from
- 5 Extensive Edits
4 Hour Photoshoot
Best for multiple people, multiple locations- High-resolution digital images
- Commercial usage license
- No photographer credit needed
- Edited online gallery
- Minimum of 200 images to choose from
- 8 Extensive Edits
Resources For Busy Business Owners
With the landscape of the internet constantly evolving, my goal is to empower business owners with materials that cut out the noise. Helpful resources that will streamline your business and give you more time to focus on your area of expertise. You can find the latest articles on my blog and my most recommended business tools here.
To save you the trouble of constantly checking my website for updates, sign up for my monthly newsletter that has all things related to Branding & Web.
