Overview
Together We Thrive Wellness is a mental health group practice in Livonia, MI. The owner needed guidance on naming, logo design, branding, and a website that would truly reflect her vision. Our goal was to create a brand that aligned with her values and set the foundation for a future-proof practice.
Goals at a Glance
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Develop a logo and branding that reflect the values and foundation of the practice
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Create a website and copy that speak directly to the target audience
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Build a website that is easy to update, with tutorials and a custom dashboard to train staff in the future
The Details
Clarifying the Brand Through Strategy Workshops
The owner, Amanda, was launching her own group practice after co-owning another for several years. She wanted her new practice to embody inclusivity, community, and empowerment. During our Brand Strategy Workshop, we explored demographics and specialties, but quickly realized Amanda’s core values were the true foundation. While demographics might shift over time, her values would remain constant.
Value-Driven Name and Logo Design
With clarity around her values, the branding process flowed naturally. We chose Together We Thrive Wellness because the domain was available and the name perfectly captured Amanda’s vision: when individuals thrive, the whole community thrives.
The logo features four imperfect, intersecting circles forming a flower. The colors represent diversity, and the imperfections symbolize the unique challenges of each individual. Together, they create a flower that flourishes with the power of community and mutual support.
Primary logo for Together We Thrive Wellness features four imperfect, intersecting circles forming a flower.
Secondary logo for Together We Thrive Wellness
User-Friendly Website Design with Heart
The website incorporates subtle textures and branded patterns to add warmth. Therapist bios and specialty pages use consistent templates, making updates simple for internal staff.
After launch, we held a Wrap Up session to train Amanda on site updates. The site also includes a custom Client Dashboard with quick access to important areas and step-by-step tutorials, ensuring her team can easily maintain and grow their online presence.
Hover over/tap on image to see the full homepage
Outcome
Tracy completed a new website for me which is fantastic! She spends a lot of time getting to know you and how you want your site to be portrayed to others. She works magic by taking what was discussed in your meetings and turning it into a beautiful piece of work.
