Website Review & Roadmap
Do you ever get sucked into a rabbit hole of research on what should go on your website? Or what tools to use? Or maybe you constantly wonder what will move the needle towards your goal of attracting new clients?
Our C3 Review & Roadmap will answer all of your existing questions and all the questions you didn’t know you had!
Who Should Sign Up for a C3 Roadmap?
The C3 Review & Roadmap is a great investment for business owners who…
- May not be ready for an investment in a full strategic website design yet
- Have a DIY website that they want to improve
- Have a website that is not helping them turn visitors into clients
- Have seen a big drop in traffic but are not sure why
What's Included in Your C3 Review & Roadmap
There are a lot of different aspects to a website, from design, user experience, accessibility, SEO, functionality and more! It can feel overwhelming, which is why we’ve broken down the C3 Review & Roadmap into 3 C’s: Communication, Content, and Compliance.
Communication
This section is all about your first impressions. How are you conveying your brand message and positioning in your market? How does your online presence stack up against your competitors?
Content
Now we’ll get to the meat of your website. We’ll look at the readability of your content and the images used. We’ll break down the sections of your website and give you some notes.
Compliance
This is the most techie section of your review. And since not everyone is fluent in tech-talk, I break everything down into small manageable chunks. We’ll go over SEO (search engine optimization), accessibility, HIPAA compliance, legal policies, and more.
Actionable Roadmap
We’ll take the results of your C3 Review to create an actionable Roadmap of 5 tasks that you can complete yourself, catered to your tech-savvy-ness. All the tasks are labeled based on how easy it is to complete and how effective it will be towards your goals. This helps you prioritize which tasks you want to tackle.
Each task is also broken down into step-by-step instructions or linked to tutorials on how to complete each step. If you have any questions or need clarification on any of the tasks, you’ll have 7 days of email support to help you take a step closer to your business goals!
The Process
The Hype
As a therapist and small business owner, I can only do so much and it’s hard to know who to trust and where to go for support. I felt like Tracy did a lot of work to explain things to me and put things together very comprehensively. There is so much information on the internet, but she compiled it in a way that I could understand and implement myself! I’m thrilled that you focused on things that I never thought of and hadn’t found in my own research AND showed me in tutorials how to do them!
We were drawn to the studio by coming across a website that you previously created… but it was your down to earth demeanor and the clarity that you brought through the branding roadmap session that really helped us know exactly what we would be getting by working with you. That is really helpful for those of us that don’t really know what we want or need out of this process!
Tracy is a great website designer and auditor! Before our work together I was feeling confused and lost. After receiving my Roadmap I feel much more confident. I’m thrilled to receive tips on how to speed up my website and make it more SEO friendly.
C3 Roadmap Investment
If you decide to sign up for a website design within 6 months of receiving your C3 Roadmap, the investment you made towards your Roadmap will be applied to your web design project! After choosing a date for your C3 Review video call, you will be able to pay your $75 non-refundable deposit. The remaining balance is due after your C3 Review call has concluded.
C3 Review & Roadmap
-
Website Review Video Call
-
Review Checklist
-
Roadmap with 5 Actionable Steps & Tutorials
-
7 Days of Support
Frequently Asked Questions
How do I know if my website needs an audit?
If your website isn’t attracting or converting visitors as you’d like, it might be time for a website audit. The C3 Website Review & Roadmap is designed for business owners who:
Feel their DIY website isn’t performing well
Have seen a decline in traffic
Want to improve their site’s effectiveness without a full redesign
This audit provides a clear, actionable roadmap to enhance your online presence.
What’s included in the C3 Website Review & Roadmap?
There are three parts of your online presence that we analyze during your C3 Website Review:
Communication: Is your brand message clear and compelling?
Content: Is your website’s content engaging and easy to navigate?
Compliance: Is your site optimized for SEO, accessible to all users, and legally compliant?
Once we review each section together during your C3 Website Review call, you’ll receive the checklist we used for the review and a clear Roadmap on next steps to take to take your online presence to the next level.
Will I get a written report with recommendations?
Definitely! At the end of the C3 Website Review & Roadmap, you’ll get three things to support your marketing efforts going forward:
- Review Checklist: The same checklist we review during our call that includes notes to explain why certain items are checked “yes” or “no”.
- Roadmap: List of 5 actionable steps you can take to improve your website along with tutorials on how to complete each one.
- 7 Days of Support: After receiving your Roadmap, you have 7 days of support to ask any clarifying questions you may have after trying to implement the Roadmap items.
Can you help implement the changes after the review?
If you’d rather outsource your Roadmap items to Tracy Mak Studio, we can definitely talk about that during your C3 Review Call. I can provide you with an estimate of how long it would take to implement the changes outlined in your Roadmap.
Is a website audit useful if I’m planning a redesign?
Absolutely! The C3 Website Review & Roadmap is a great way to decide whether a full redesign makes sense right now or if your current site just needs some strategic updates. It’s the perfect “in-between” step: you’ll get clear, actionable recommendations to strengthen your online presence without committing to a complete overhaul.
Plus, if you choose to move forward with a redesign within six months, the investment you made in your C3 Review & Roadmap will be applied toward your website redesign project. That way, nothing goes to waste — you’re simply building on the work you’ve already started.
Do you look at SEO and site performance in the review?
Yes! We cover SEO and site performance extensively in the “Compliance” section of our Review. In that section, we also look at site speed, accessibility, and HIPAA compliance.
How much does the C3 Website Review & Roadmap cost?
The C3 Website Review & Roadmap is currently $175. You can reserve your Review call and pay your deposit directly on the C3 Website Review & Roadmap page.
Resources For Busy Business Owners
With the landscape of the internet constantly evolving, my goal is to empower business owners with materials that cut out the noise. Helpful resources that will streamline your business and give you more time to focus on your area of expertise. You can find the latest articles on my blog and my most recommended business tools here.
To save you the trouble of constantly checking my website for updates, sign up for my monthly newsletter that has all things related to Branding & Web.
