We all know that golden moment when we stumble on a brilliant, efficient, and immensely beneficial strategy that propels our business to new heights. Today, we aim to create that particular moment for you as we delve into innovative ideas for maximizing your website’s potential.
Our website serves as more than a digital brochure or a platform for appointment scheduling. It is an engaging and interactive space where clients can understand the nuances of your work, your methodology, and the unique value you bring to the table. It can also be a tool to streamline your business processes– saving you time so you can spend more of it caring for your clients instead of on marketing tasks! Today, we present four innovative ideas to transform your website into an essential component of your marketing strategy. Let’s dive in!
1. Link in Bio
“Check out my link in bio!” I’ve heard that phrase thousands of times on Instagram. Usually people sign up for services like Link Tree or Link In Bio where you can create a custom webpage with important links like your newest blog post, affiliate links, or links to your website. But instead of creating a page on one of these services, you can create a webpage on your own website that includes anything you want, in a style that matches your brand. You can have a blog post or Instagram feed, your contact information, and any links you want to promote. The sky’s the limit!
2. Business Card QR Code
Handing me a business card is a sure way to get your business card lost in my car. I try my best to remember to input the contact information into my phone, but out of sight, out of mind! To make it easier for the people I hand my business card to, I included a QR code that links to a dedicated landing page on my website that has my contact information, vCard download link, Instagram feed, and latest blog posts. This drives more traffic to my website and people get to see a more in depth look at what my business is all about. To generate your own QR code, try using Bitly or Canva.
3. Private, Password-Protected Pages
If you have information that you only want to share to a specific group of people, like only your current clients, a password-protected webpage is a great way to reward them with exclusive content. This could be a page that includes exclusive resources or referrals, or a private Youtube playlist of meditation and stretching exercises. By having a dedicated page on your website to refer to, this will also save you the hassle of looking up multiple links to different videos or resources to send to your clients. If this is something you’d like to add to your website, but don’t know where to start, reply to this email and we can discuss adding it to your current setup.
4. Intake Forms
If you have intake forms, adding a link to them on your website could be another way to make sure your clients have a copy and fill them out prior to their first appointment. Emailed forms could get lost or accidentally sent to their spam folder. This is an easy way to ensure your clients are taken care of and have all the information they need before they walk in the door.
I hope that helped spark your creativity! If you want help generating ideas for marketing and onboarding, check out my C3 Review & Roadmap. It’s a great way to audit your existing marketing processes to see if there are any areas that could be improved with the help of your website!
