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Helpful Articles

Tips and Resources to Boost Your Group or Private Practice

We’ve crafted these articles on web design, local SEO, content creation, and productivity with group and private practices in the health and wellness community in mind. There’s no complex jargon or technical speech here, just straight-to-the-point advice and insights that will help you create the best online marketing experience for your potential clients. 

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The Humanity First Ai Manifesto For Private Practices Tracy Mak Studio Productivity

The Humanity-First AI Manifesto: A Transparent Approach to Using AI in Websites, Branding, and SEO

AI is here. Whether we like it or not.  The war between AI companies is running rampant during high-stakes Superbowl commercial breaks. People are turning ...
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Why Your Ot Practice Needs A Google Business Profile Local SEO

Why Your OT Practice Needs a Google Business Profile

When someone searches “Pediatric OT Near Me,” you want your practice to appear near the top of the results, not hidden beneath large hospital networks. ...
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Navigating The March 2026 Google Algorithm Update For Therapy Practices Local SEO

Navigating the March 2026 Google Algorithm Update for Therapy Practices

Why Your Referrals Might Be Dipping Over the past few weeks, I’ve had several therapy practice owners reach out with the same concern. Their inquiries ...
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Blog Writing In 2026 How To Rank For Google And Human Readers Content Creation

Blog Writing in 2026: How to Rank for Google and Human Readers 

Gone are the days of ranking on Google simply by finding the perfect keyword combination and repeating it throughout your post. These days, you are ...
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Google Business Profiles Made Simple For Mental Health Therapists Local SEO

Google Business Profiles Made Simple for Mental Health Therapists

When potential clients search for a therapist, they are often feeling uncertain, anxious, or overwhelmed. Your Google Business Profile can help them quickly understand who ...
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How To Set Up A Google Business Profile For Your Speech Therapy Or Slp Practice Local SEO

How to Set Up a Google Business Profile for Your Speech Therapy or SLP Practice (and Why It Matters for SEO)

Why Your Practice Needs a Google Business Profile Speech is the bridge between thought and connection. For individuals with communication challenges, this bridge may have ...
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A Clear Map For Your Practice With Strategic Web Design  Brand Strategy

A Clear Map for Your Practice with Strategic Web Design 

Think of your website as a map. It can look beautiful, full of landmarks and colors, but if it does not guide people where they ...
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Wordpress Diy Friendly Why User Friendly Doesn’t Mean Diy Friendly Final Web Design

Is WordPress DIY-Friendly? Why User-Friendly Doesn’t Mean DIY-Friendly

You’ve probably heard it all before: “WordPress isn’t DIY-friendly.” But what does that actually mean for a non techie person? As the owner of a ...
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Email Newsletter Iphone Trim

Monthly Newsletter for Busy Business Owners

Sign up for my monthly newsletter that has all things related to Branding & Web.

What's the Ideal Website Builder For Your Practice?

Take the quiz to find out which website builder is your ultimate match: Wix, Squarespace, Hostinger, or Wordpress. Our interactive website builder quiz is tailored to understand your specific needs and match you to the perfect builder.